Google AdWords as well as other Cost-Per Click (CPC) or Pay-Per-Click (PPC) campaigns all have positive and negative aspects. Google has created an empire upon their powerful search engine and you have the opportunity to target your advertising to what people are searching for. This is definitely an extraordinary tool that can create great visibility for a previously unknown company. When you take a closer look at the strengths and weaknesses of running those campaigns, you may find that there are things that are hard to deal with.