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Sales Training, Life Coaching & Executive Coaching

Business Consulting
Our professional consulting services help your business to reach your goals effectively and efficiently through expert business strategies and creating the structures and processes that facilitates healthy growth.
Innate Intellect Evaluations
Our evaluations provide an objective 36 page profile on how your brain is wired. You will discover your learning style, strengths and weaknesses about your personality, and find out about your 8 different intellects.
Sales Training & Executive Coaching
Our exciting sales training program will enhance your sales growth and motivate your sales staff. Our dynamic executive coaching will help facilitate a positive working environment, stronger communications and powerful leadership.

IMI Infinity is a life changing new breakthrough in brain mapping and advanced bio-based psychometrics. This technology has the ability to assess your innate intellects through analyzing both the speed and style of how you process information in 10 different regions of your brain.

Discover the next revolution of Human Resources and Psychology. This powerful evaluation is being used to help children get ahead in school by maximizing their natural innate intellects as well understanding how to overcome weak areas. Businesses are using this to evaluate and maximize the potential of candidates and to better understand how employees are wired. 


If you haven't seen this video yet you are in for a treat. Simon Sinek articulates very well just how important your Why is for your business.

The reality is that most business owners have a great understanding of What they do and How they do it but often never focus on Why they do it.

The Why of your business may be more profound then you might first realize. Sure we all want to make money, but if that is your only Why, then chances are that you will inspire no one and you are limiting your success.

While I am no fan of Nietzsche, I do like this particular quote. “He who has a why to live for can bear almost any how.” When you realize how important your Why is for your business, it can do wonders in transforming it into the business you want it to be. It can even transform the culture into something powerful and exciting both inside and outside the business. 

Every business on the planet knows What they do and How they do it. It is when a business provides their unique Why that it sets itself apart from others, becoming a leader in their industry. What is your Why?


How to successfully network at a mixer or event

Networking and developing strategic relationships is an important part of any business. Getting off on the right foot and making a good impression is important if you are looking to land that account or find a strategic partner to send you leads.

Many businesses sometimes have trouble figuring out how to network themselves effectively. This is an outline that can give anyone the right tools and appropriate etiquette to network successfully.

A) Bring lots of business cards (more than you need)
         1. Bring a pen
         2. Write on the business cards you receive, any important information about
         that person so that you remember them (this also lets them know you are
         listening to them)

B) Practice listening and asking lots of questions
         1. Don't be in a hurry to share about yourself or your business
                  a. Anytime you ask about someone’s business, they will always be happy
                  to tell you all about themselves and what they do
         2. Discover what needs they have for their business
         3. Discover what needs they have personally
         4. Don’t be known for being a talker, let them do that

C) Have a scripted mini 45 second presentation
         1. Practice it a lot
         2. Direct the presentation to focus on areas you might be able to serve them
                  a. Based on what they said when you were listening so well
                  b. This is why it is important to go second

D) Be easily identifiable
         1. Where a name tag and make sure it is legible and has your name and your
         company name
         2. Dress for success. Business casual is usually most appropriate.
                  a. If you have a costume, uniform or clothes that are typical to your
                  profession then wear that (you will stand out)
                  b. A suit can sometimes communicate to people that you are a sales person
                  so don’t over dress
                  c. If you have a shirt, hat, or something with your logo or business name
                  on it, that might be a good idea

E) Moderation on food and beverage
         1. Although its good to be memorable, drunk is not the way you want to be
         remembered and is a business turn off
         2. Don't be a pig. When you eat, don't network
                  a. Take a break from networking to enjoy the food
                  b. Having a drink in hand is acceptable while networking
         3. Important Note: It's hard to network or pass out business cards with a plate
         in your hand and drink in the other

F) Language and character
         1. Don't be vulgar or use foul language
                  a. Bad language will always degrade your business, your profession and
                  your character
         2. Use professional business language without using jargon that others may
         not understand
         3. Be personable
                  a. Don’t talk only business; personal connection is important
         4. Don't interrupt conversations just to introduce yourself

G) After mixer follow-up
         1. Craft a simple email letting them know that it was nice to meet them
         2. follow up by phone with anyone that you thought might be either interested
         in your services and set an appointment
         3. Invite key businesses to your networking group

The best sales people, owners and CEOs of businesses all over the country have
practiced these tips and general rules of etiquette. You won’t become an expert
overnight, but by being committed to attending Chamber events on a regular basis, you
will find it easier and easier to make important networking connections.

Many business owners feel a little intimidated by the prospect of networking in a large
crowd. The best practice is to start by ignoring the crowd and focus on connecting one-
on-one with businesses, one at a time. If you find it challenging to introduce your self to
people, find a small group of 3 or more and just stand and listen. Eventually, someone
will ask you about what you do.

Google AdWords as well as other Cost-Per Click (CPC) or Pay-Per-Click (PPC) campaigns all have positive and negative aspects. Google has created an empire upon their powerful search engine and you have the opportunity to target your advertising to what people are searching for. This is definitely an extraordinary tool that can create great visibility for a previously unknown company. When you take a closer look at the strengths and weaknesses of running those campaigns, you may find that there are things that are hard to deal with.


Many businesses today are looking for every possible way to save money on taxes and save money on their expenses. For businesses that own commercial property, cost segregation is a powerful way to save hundreds of thousands of dollars on taxes. Below describes a little more of what we do and how we are different in regards to Cost Segregation.

What Is Cost Segregation?
  • An Engineering-based tax savings tool that allows Commercial Property owners to depreciate a new or existing structure in the shortest amount of time permissible under current tax laws.

  • In a Cost Segregation Study (CSS), certain costs previously classified as 39-year (or 27 ½ yr.) depreciable life can instead be re-classified as personal property and depreciated over shorter time buckets (5, 7, or 15 yrs.)
How do you calculate for Cost Segregation?
There are five main approaches to cost segregation. One, however, is most preferred by the IRS.
  • Detailed Engineering Approach - This is the preferred approach by the IRS. It is also the way we approach it since it also provides the most accurate and beneficial use of this kind of service

  • “It is the most methodical
    and accurate approach.”
    Audit Technique Guide

  • Survey or Letter Approach
  • Residual Estimation Approach
  • Sampling or Modeling Approach
  • "Rule of Thumb" Approach
Doesn't my CPA already take care of this?
Many CPA's do know about cost segregation and apply the standard 39 year depreciation for the property. CPA's typically do not do the Detailed Engineering Approach because they do not know about it or do not have resources to do that type of approach. On average your CPA will help you save 5% - 7% on Cost Segregation, however, our approach averages between 20% - 30% savings

What are the core benefits to Cost Segregation?
  • Generates / Increases Cash Flow and Minimizes Taxes"
  • Look back study allows for “catch-up” depreciation benefit to be taken in first year"
  • Free up money for investments which allows for compounded growth"
  • Opportunity to use cash to pay down debt and decrease interest payments
We did not do the cost segregation study when we moved in but have been here 10 years. Can our company still qualify for a cost segregation study?
Yes. Our team of cost segregation specialists have the ability to do a back study and apply an accelerated depreciation schedule for the property which can "catch you up" for the previous years. We often have conversations with CPA's that do not realize that this is possible.

Will my CPA still be involved in any of the process?
Yes. There are some forms that your CPA will need to prepare for you during the process. It is our goal to work closely with them to complete the process quickly and effectively.

Do I have to amend tax returns?
No. IRS Revenue Procedure 96-31 allows a taxpayer to file a form 3115 Automatic Change in Accounting rather than an amended tax return. This form can be used to fix depreciation as far back as 1987. Our team can help prepare the 3115 for you, if you wish.

Will this increase my chances of being audited?
Not according to the IRS. You are filing an automatic change in accounting method (481 adjustment) which the IRS has preapproved.

What if I do get audited?
Included in our service is complete Audit Defense.

What if I am unable to use the entire benefit / deduction?
Unused depreciation can be ‘carried forward’ up to 20 years so you can apply this to future taxable liability.

How long does this process take?
The majority of our clients see the project completed in less than 30 days, however, it can take up to 45 days depending on the size and scope of the project.

My company is interested in doing a Cost Segregation Study. Where do we begin?
You may contact our office directly or fill out our short contact for form. One of our Advisors will contact you within 24 hours; usually the same day. Visit our Contact Us page.

Although the idea of having to listen for opportunities seems elementary, most companies miss more opportunities than you would think. Unless you have a limit on how much business you can handle, a lead generation department or an outstanding outside sales force, then my guess is you are not maximizing your team to acquire new clients.

Listening is an art that usually comes natural to business owners. They can sense an opportunity from a mile away. Business owners know their business better than anyone, however, employees and even friends and family often miss obvious opportunities. This is true either because they do not really care, have no incentive or simply because they have not been tuned to listen for those ever present opportunities.

Make your whole staff feel more involved
Training your staff to listen for opportunities will help them feel more involved in the company, which of course will add to retention of employees. Most staff members are looking for opportunities to rise up and be seen. Reward them for finding clients and see how they respond. You will find that your top go-getters, regardless of position, will rise to the top. This can be a great way to see who is who in your company.

Training your staff to be tuned to hearing opportunities is not all that difficult. Take the time to have a company wide staff meeting and include everyone that is in your employ as well as outside contractors if possible. At the meeting go through the worksheet and brainstorm what the keywords and buzz terms that staff could listen for to snatch up opportunities for your company.

Offer incentives to your staff. It is one thing to train your staff and get them excited about being involved in the growth of the company, it is quite another to give them a motivation for doing so. Offering a standing commission for anyone that provides a lead that becomes a sale is a great beginning. Though money is a powerful motivator it is not the only thing that can initiate people to action. Some other motivators are a free lunch, vacations, a new office chair and many others. Find out what motivates your staff and leverage that to your company’s advantage.

The fact is, is that every person that works in your company, even the janitor, is capable of helping draw more business. It is important to understand that everyone no matter position is a representative of your company. By training your staff on how to be effective listeners, you will have FREE word-of-mouth advertising which is the best type of marketing.

How to Listen
Part of listening is hearing what the needs are of a potential client. It is important not to just pick up on a word or phrase that triggers a conversation, but also to dig deeper to find out what that need is. When a potential client feels that they have been listened to and that their needs can be met, it makes it really easy to get their contact information and hand out a business card.

If a staff member is not a sales person, they should not try to sell your product or service. Instead train your staff to ask for contact information from a prospective client and ask permission for the client to be contacted by someone at your company. This keeps things not only simple but also makes it easier for all staff to feel comfortable picking up leads.

Always get their Contact Information
What percentage of people really keeps your business card and calls you back? Is it 5%, 2%, 1% or less? If you have had a person that has genuine interest or need, you can get an outstanding 80% capture/close ratio by requesting to have their contact information. If they are genuinely interested they will always give you their contact information without hesitation and will expect a call. Always follow up within 24-48 hours.

Example case
Lets’ say your secretary is at a party in which the subject of conversation is vacation time. Your business is a travel agency. What an easy opportunity it is for them to mention your travel agency, website and hand out a business card. Even though your secretary is not an agent or on commission they just presented an opportunity to expand your business.

Top 4 Things To Listen For:

1) Need
Statements that are predicated by “I need” is a flag that should tell you that they are in the market for whatever that need is.

2) Dissatisfaction
If anyone starts to speak of their dissatisfaction of their current service or product, they may be in the market for someone that can resolve those issues for them.

3) Loss
If anyone mentions that they just lost something (a product, provider, service, etc.) then they may be looking for someone to replace it for them.

4) New
If anyone has recently moved to the area, just started a business, or introducing a new product, you may have an opportunity to be the first to introduce yourself in your industry.

When you have an office of expert listeners, it is easy to get the new leads that you have been looking for. Make sure you do some kind of update or exercise with your employees to keep them up to speed on the latest greatest about your products or services. Many companies have a once a month all staff meeting to keep all employees involved in the company. This is a great time to leverage your employee base to listen to all of the potential opportunities.